These days more and more people have heard of gamification and companies are increasingly applying game mechanics to engage with their staff, customers, learners, and the community.
But what does research tell us about this?
The latest study about gamification at work is from TalentLMS, who have run a gamification study in 2014, 2018 and again in 2019.
Here's a quick summary of the key findings from 2019:
Employees say gamification makes them feel more productive (89%) and happier (88%) at work.
83% of employees who receive gamified training feel motivated, while 61% of those who receive non-gamified training feel bored and unproductive.
Gamification in the workplace has a significant positive impact on employee engagement, motivation, and psychology.
All of these statistics have risen in the past 12 months, showing a steady increase in the desirability of gamification in the workplace. Employees are increasingly expecting gamification to be part of their training, development, daily work, and recruitment.
A key finding that stands out is that 88% of employees say that gamification at work makes them happier. While gamification has clearly be shown to increase productivity, it also has a more subjective effect of improving the workplace environment. And happier employees equal better businesses!
Our work with our clients support these findings - our clients have seen increases in workplace satisfaction, increases in productivity, huge increases in engagement with learning and professional development, better communication, increased clarity on team and business goals, and much more!
If you want to find out how to improve your employee experience and supercharge your workplace, get in touch with one of our behavioural gamification experts at firstname.lastname@example.org.
For more information about the TalentLMS study, click here or visit this link: